By Chris Haak
The conventional wisdom is that green cars such as hybrids and EVs have to look like something a little different from the standard three-box sedan if they hope to enjoy sakes success. Accordingly, it explains why the Prius outsells the Camry Hybrid.
Well, the Mitsubishi i-MiEV certainly fits the bill of looking different. Technically, I suppose that it’s a one-box car, though in reality, it is far more ovoid and organically shaped to call it a box. It’s smaller than nearly everything on the road today, and will certainly attract attention wherever it goes. Several weeks ago, I had the opportunity to drive an i-MiEV (Japan spec, right hand drive) at a media event, and I found the car to be a curious blend of the normal and abnormal as I tallied a few miles in the little EV.
The conventional wisdom is that green cars such as hybrids and EVs have to look like something a little different from the standard three-box sedan if they hope to enjoy sakes success. Accordingly, it explains why the Prius outsells the Camry Hybrid.
Well, the Mitsubishi i-MiEV certainly fits the bill of looking different. Technically, I suppose that it’s a one-box car, though in reality, it is far more ovoid and organically shaped to call it a box. It’s smaller than nearly everything on the road today, and will certainly attract attention wherever it goes. Several weeks ago, I had the opportunity to drive an i-MiEV (Japan spec, right hand drive) at a media event, and I found the car to be a curious blend of the normal and abnormal as I tallied a few miles in the little EV.